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Nowadays, the geolocation is more developped. There are GPS on cars, on iPhone, on the web... It's the new technology.
Of course, there are people who likes this concept, and people who doesn't like it.
A day, we saw a video with two mans from Scotland in an elevator.
It was funny, because Scottish had an special accent, and when they tried to do the vocal recognition they said "ELEVEN" (with the scottish acent), it didn't understand and said "Could you please repeat that ?" a lot of time. They tried to take an american accent but the vocal recognition still didn't work.
This advertising means technology is not a safe way and it can sometimes cause problems !